As Houston prepares to host the world’s largest sporting event, fans and corporations will have the opportunity to elevate their FIFA Fan Festival™ Houston experience through exclusive premium hospitality packages. The newly announced Legends Loft experience is now available for booking ahead of the FIFA World Cup 2026™.
Located in East Downtown, the FIFA Fan Festival™ Houston will run from June 11 through July 19 and will serve as the city’s main destination for fans to watch and celebrate all 104 FIFA World Cup 2026™ matches live on giant screens. The month-long festival will feature live entertainment, music, food, interactive activities, and match broadcasts while welcoming visitors from Houston and around the world.
For guests seeking a more private and upscale environment, Legends Loft offers a premium hospitality experience in the center of the celebration. The climate-controlled venue can accommodate up to 100 guests and includes private restrooms, catered food and beverage options, and premium viewing access to the main festival stage.
“Houston will be on the global stage during the FIFA World Cup 2026, and the FIFA Fan Festival Houston will be the heartbeat of that celebration,” said Chris Canetti, President of the FIFA World Cup 2026™ Houston Host Committee. “Legends Loft offers businesses and organizations a once-in-a-lifetime opportunity to host their guests in an exclusive, high-energy environment while still being immersed in the excitement of the world’s game.”
Reservations for Legends Loft will be available by individual match session or daily rental. Pricing will vary depending on match days and availability, with bookings offered on a first-come, first-served basis.
Officials expect high demand as Houston prepares to welcome football fans from across the globe for one of the biggest sporting celebrations in history.
